Ruchi Soya Rebrands as Patanjali Foods: Stock Surges on Board’s Approval

Ruchi Soya To Be Renamed Patanjali Foods Company Board Approves Stock Surges – Ruchi Soya Industries Limited, one of India’s biggest producers of soy products and edible oils, is composed to change its name to Patanjali Foods Limited after its board of directors authorized the move. This change comes after Patanjali Ayurved, a consumer goods company that produces natural and Ayurvedic products, acquired Ruchi Soya in 2019. The stock surged 10% after the board’s approval, highlighting this development’s significance.

Ruchi Soya Industries ToBe Renamed As Patanjali Foods; Shares Of Edible Oil Major Hit 10% Upper Circuit After Announcement

We wish to let you know that the Board of Directors of the Company approved changing the company’s name from Ruchi Soya Industries Limited to Patanjali Foods Limited on May 18, 2022, subject to, among other requirements, obtaining approval from members, the Ministry of Corporate Affairs, and other applicable statutory/regulatory authorities.

Additionally, the board gave its approval to a business transfer agreement (“BTA”) between Patanjali Ayurved Limited (“PAL”) and the company that will buy PAL’s retail food business venture. Patanjali Ayurved Limited’s food retail business consists of manufacturing, packaging, labeling, and also retail trading of certain food products along with manufacturing plants located at Padartha, Haridwar, and Newasa, Maharashtra, as a going concern on a slump sale basis subject to the approval of shareholders and other authorities as may require.

Soon after the announcement, shares of Ruchi Soya Industries hit an upper circuit of 10 percent to Rs 1191.3 per share on the BSE on Wednesday.

Background

Leading Indian FMCG company Ruchi Soya produces and markets a wide range of goods, such as ready-to-eat foods, soy products, and edible oils. The firm is well-known for its first-class items and has a critical occurrence in the Indian market.

The present decision to change the name of Ruchi Soya to Patanjali Foods brings into line with the company’s long-term plan to power the Patanjali brand and increase its reach across India. The Patanjali brand closely associate with health and well-being, and the business has developed a devoted following by providing premium, all-natural products at competitive costs.

Patanjali strategically decided to issue more shares to raise money for its expansion objectives. The business intends to develop its footprint in India and diversify its product offering, and the corporation can raise funds to support its expansion objectives by issuing more shares.

What is the Need to Change the Name?

This decision to rename Ruchi Soya as Patanjali Foods Limited is made for several reasons.

The primary reason was to align the company’s branding with Patanjali Ayurved’s brand. Patanjali Ayurved is a well-known brand in India, and the company has built a strong reputation for its Ayurvedic medicines and consumer goods.

By changing its name to Ruchi Soya Patanjali Foods Limited, the business hopes to capitalize on the popularity of the Patanjali brand in the edible oil industry. The company’s emphasis on the food industry is another reason for the name change. Although Ruchi Soya best recognizes for producing edible oils, the company also has soya food products and bakery fats.

The company wants to emphasize its concentration on the food business and establish itself as a significant participant in the market by changing its name to Patanjali Foods Limited.

Ruchi Soya Acquisition by Patanjali

Patanjali Ayurveda acquired Ruchi Soya in 2019 for around 4,350 crore rupees (approximately $590 million). The acquisition was part of Patanjali’s growth plans and is seen as an opportunity to spread its product offerings. The acquisition also allowed Patanjali to gain a foothold in the edible oil and soya foods market, which Ruchi Soya dominated.

Impact on the Indian FMCG industry

The decision by Ruchi Soya to change its name to Patanjali Foods is likely to impact the Indian FMCG industry significantly. The FMCG sector in India is highly competitive, with several established players vying for market share. However, Patanjali has fixed a place for itself by offering reasonably priced, high-quality, natural products.

Ruchi Soya’s decision to become Patanjali Foods will probably boost the brand and solidify its position in the Indian market. In India, the Patanjali brand is already well-known, and Ruchi Soya’s rebranding will likely increase awareness and also improve the brand’s recall value. As an outcome, Patanjali may see a rise in sales and market share.

The issuance of extra shares will also likely provide the necessary capital for Patanjali to expand its product selection and increase its presence in the Indian market. This will intensify competition in the Indian FMCG sector and force other players to innovate and offer better products and services.

Reasons for Renaming Ruchi Soya to Patanjali Foods Company

They give the new name of Ruchi Soya to Patanjali Foods Company serves several purposes. First, it unifies the Patanjali brand under one umbrella, making it easier for consumers to recognize and recall it. Second, it aligns with Patanjali’s expansion plans, which include diversifying its product selection and increasing its market share. Finally, it improves customer perception of Ruchi Soya’s products by linking them with Patanjali’s trusted and well-established brand.

Challenges Faced by Patanjali

Patanjali has been facing a few challenges in the Indian FMCG market. The company has been accused of misleading advertising and claims to promote its products. The company has also been facing competition from other major players in the market, such as Hindustan Unilever and Nestle.

Future of Patanjali Foods Company

Considering the recent changes at the company, Patanjali Foods Company’s future is promising. The company’s position in the market anticipates being strengthened by the change in name from Ruchi Soya to Patanjali Foods Company and the approval of the stock jump. In addition, the company’s expansion goals will enable it to compete with other significant companies in the Indian FMCG market and grow its market share.

Benefits of Renaming Ruchi Soya to Patanjali Foods Company

There are various advantages to renaming Patanjali Foods Company from Ruchi Soya. First and foremost, it will improve brand recall and awareness for Patanjali and also Ruchi Soya, leading to a more favorable market positioning and a more extensive consumer base. Additionally, both businesses anticipate cross-selling potential and higher sales due to the product synergy between Patanjali and Ruchi Soya.

Conclusion

In the above article, we, Vigor blog, have discussed some essential points related to Ruchi Soya To Be Renamed Patanjali Foods Company Board Approves Stock Surges. The decision of renaming Ruchi Soya Patanjali Foods is a calculated one that should be advantageous to the business and its stakeholders. Through this move, Ruchi Soya will benefit from Patanjali Ayurved’s strong brand and marketing position through this move, which will aid the business in growing its customer base and increasing sales.

Investor confidence in Ruchi Soya’s prospects has increased as a result of the board’s support of the plan and the rise in stock price that followed the announcement. With the renaming, Patanjali Foods is ready to start a new chapter in its history and is in a good position to take benefit of fresh growth forecasts in the Indian FMCG industry. We hope that you found the following content to be helpful and informative. Keep visiting our website to read more insightful articles.